Big Bad Wolf Inc. is a small family-run business dedicated to supplying innovative, safe, and high-quality baby products that help solve every day problems for both baby and parents. Our popular award-winning products are sourced globally and have been consistently rated highly amongst parents and industry experts.

Our family values underpin everything we do, and all our customers can be assured that we will:

Support YOU from the start:

At Big Bad Wolf Inc. we believe that when a baby is born, a parent is born too, and we are here for you from the start; providing you with life-enhancing products you never knew you really needed, but definitely couldn’t live without!

Make YOUR life easier:

We continuously strive to create and source products that will ultimately make your life easier. When you buy from us you can rest assured that we will tailor our offering specifically to your needs; drawing upon our comprehensive product range knowledge, and unwavering desire to help you (or a loved one) relish the joys of parenting!

Provide YOU with an outstanding customer service experience:

We are extremely passionate about providing all our customers with an exceptional service, and work tirelessly to ensure that all our customer’s needs are fulfilled to the highest possible standard. You can buy our products with the confidence that if something goes wrong, we’ll be sure to fix it, no hidden clauses, we are a family-run business after all!

Keep things FUN:

Keeping things fun is in our DNA so expect to encounter a smiley, happy (and sometimes wacky) team when you contact us – we’re not a faceless organisation run solely by automated response systems and robots! Instead, you’ll be assisted by real people (who are often real parents too!), who have a genuine passion to help you, whatever your query or issue may be! Likewise, whether it’s developing or sourcing products that encourage your child’s development through fun toys and enjoyable playtime, keeping things fun underpins everything we do!

Ultimately, we LOVE clever product ideas, especially ones from our kind of experts – parents! Undeniably, we’re incredibly proud to provide such exceptional products and to represent exceptional brands, and hope you love them just as much as we do!

join the pack

what are you waiting for?